Privacy Policy
Last Updated: 2026
blackandwhitebird.co.uk ("we," "us," "our," or "Company") operates as an affiliate review and comparison website for cryptocurrency casinos. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Name: When you voluntarily submit contact forms or sign up for newsletters.
- Email Address: Used for communications, newsletters, and account management.
- IP Address: Automatically collected to understand site usage patterns and detect fraudulent activity.
- Cookies: Small files stored on your device to enhance your browsing experience.
- Usage Data: Pages visited, time spent on site, referral sources, device type, and browser information.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand visitor behaviour, improve site functionality, and track performance metrics.
- Affiliate Tracking: To monitor affiliate links, commissions, and referrals to partner casinos.
- Site Improvement: To enhance user experience, optimise content, and develop new features.
- To send promotional materials, newsletters, and updates (with your consent).
- To comply with legal obligations and protect against fraud or misuse.
Cookie Policy
Our website uses cookies to improve your experience. Types of cookies include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track visitor behaviour and site performance (Google Analytics, similar services).
- Affiliate Cookies: Monitor referrals and commissions from partner casinos.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You may opt out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. When you access casino sites or other third-party platforms through our links, their privacy policies apply. We strongly recommend reviewing their terms before providing any personal information or making deposits.
Your Rights
Under UK and EU data protection law (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right of Rectification: Request correction of inaccurate or incomplete data.
- Right of Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Request we limit how we use your information.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to direct marketing and certain processing activities.
- Rights Related to Automated Decision-Making: Request human review of automated decisions affecting you.
If you are a US resident, additional rights may apply under the California Consumer Privacy Act (CCPA) and similar legislation. To exercise any of these rights, contact us using the information below.
Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy. Typically:
- Contact information and newsletter subscriptions are retained until you unsubscribe.
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained in accordance with commission settlement periods (typically 90 days).
- Log files and IP addresses are retained for security purposes (typically 12 months).
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to lodge a complaint, please contact us at:
Email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have violated your data protection rights.